Working to achieve through mutally benefical partnerships

The establishment of the New Zealand Maori Tourism Council marks an important chapter in the implementation of the New Zealand Tourism Strategy 2010.

Chairman Peter Kitchen says the strategy document envisaged that the development of Maori tourism required strong regional Maori tourism organisations, supported by a national Maori organisation. “In fact, Maori tourism has achieved a possible first for the tourism industry,” Peter says.

“It has established an organisational structure that integrates operator, regional and national Maori tourism entities - all with a common focus on the promotion of successful Maori tourism operators in order to help achieve a sustainable tourism industry.”

Although the establishment of the New Zealand Maori Tourism Council was initiated by 13 regional Maori tourism organisations, the Government played an important and supportive role during its establishment.

“Associate Tourism Minister Dover Samuels has commented that the establishment of the new national Maori tourism organisation will provide a strong platform for Maori operators to work collectively to improve industry standards and identify opprtunities.

“Maori tourism is still underdeveloped and the new national Maori tourism organisation will benefit Maori in tourism, and the wider economy as a whole.

“The Minister has also commented that the Government recognises that the Maori tourism sector is growing quickly and it is important that it assists this industry to develop in a positive and sustainable way.

“The New Zealand Maori Tourism Council has taken a responsible approach to the future operation of the national Maori tourism organisation.

“The formulation of the first national strategy for and by Maori tourism underlines the importance our council places on achievement through mutually beneficial partnerships.”